World Food Program

A Gamified challenge to raise a cause

WFP Web Design, Website Development Screenshot1

World Food Programme (WFP) designed FreeRice to present a game that challenges the user to generate money that helps in fighting hunger worldwide. As users play FreeRice and answer questions right, it triggers a financial payment to the WFP to support people with food — not just rice — and end world hunger. The project shall make a big difference and contribute to WFP efforts in the MENA region through launching the Arabic version of the app.

Visit Website

Localizing the cause

WFP Mobile App Development Snippets

The Arabization of FreeRice will help widen the scope of such cause and generate more donations across the Middle East and North Africa. It’s with our great pleasure to be part of such great initiative as we were tasked by both WFP and International Humanitarian City (IHC) to work on the Arabization of the FreeRice website ( while maintaining the same look, feel, structure and logic of the game in that of the English version, and that’s why we:

  • Arabized the user interface of the game.
  • Translated copy on game user interface & database of questions.
  • Quality assured both the user interface and content for web, iOS & Android versions of the app on different device resolutions.
  • Checked the design display – listed the apps on their related stores.
White Quotation Icon

"It's been fantastic expereince to work with Beyond Creation! They have always been clear and responsive in any communication, and delieverd high quality services respecting all deadlines. A great asset for our project!"

Daniela Pizzurru
Digital Project Manager
UN World Food Programme