BMW Group Middle East and Beyond Creation first partnered together seven
years ago for a website development project, which involved building the first Arabic
website in the premium automotive segment with the strongest Arabic content on the web to
top all competitors, raise the bar and set new benchmark on the communication level in the
The main objective was to overcome all technical challenges to deliver a
mirror copy of the well-established BMW English website while maintaining BMW’s style of the
written word in 100s of web pages in the copywriting of more than 300,000 words.
In early 2010, we proudly launched BMW ME Arabic websites across the
Middle East in 13 markets along with the regional website.