Automech Formula is the biggest annual exhibition serving the automotive industry in Egypt. Beyond Creation was appointed to build Automech Formula’s digital platforms from the ground up. Our solution focused on the exhibition website, social media strategy including exhibition coverage and media buying.
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Any brand as extensive as the Automech Formula Motor Show needs to have a dependable revenue generation tool as well. We took this task by its horns and invented a unique digital sponsorship and e-ticketing system with the aim of attracting both the sponsors and the consumers. We designed “digital sponsorship” packages on the website for exhibitors to use as a branding space - these ad spaces covered the majority of the digital media budget. On the consumer side, we introduced an “e-ticket” solution that enabled Automech Formula to open a new and reliable sales channel all the while building their own consumer database.
"Our decision to put our Chevrolet OLA banners on Automech website during the Automech auto show has proved to be a prosperous decision. Our banners have performed above expectations in terms of a far above average CTR (1.6%) and a high conversion rate from clicks to leads (0.08%); delivering the highest number of leads across all the other platforms that we were present on at the time. The website attracted the exact target group that were ready to convert into leads!"
An Engaging Social Media Strategy
Our social media experts devised and executed a social media strategy with the primary objective of keeping the target audience updated with every big and small happenings from the Automech Formula Motor Show. This was achieved by employing engaging content, relatable imagery and the social media marketing acumen of our experts.