Nestlé Egypt mandated Beyond Creation to create a wellness platform for CWCN Program. The purpose was creating a wellness avenue fronting Nestlé influential and trusted Food and Beverage firm in healthcare in N.E. African region.
Many people are unaware of change, we wanted to pass a strong message that it is nice for all of us to appear good and experience the goodness that comes with being healthy. This was to be achieved through choosing a better eating, cooking and exercising. The wellness hub is intended to change consumers’ way of thinking in matters relating to their health and lifestyle.
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We approached the project with excitement and big plans ahead, In the end our motto was to not go big, but to go BIGGER! Our team began discussing all aspects of the platform.
We were determined to have a bigger vision in the end as opposed to the motto we had in the beginning. Everybody was involved as we started working on the platform. Researchers, think tanks and web developers came into action thus developing one of the largest wellness platform in Northeast Africa region.
The group came up with the features below:
We have adopted a 360º digital strategy that involves publishers and bloggers to create the wellness hub we are planning to build.
Our team is still working hand-in-hand with the Nestlé team for developing 2018 website content and improving the users experience every step of the way.
To come up with an engaging and consumer friendly content, we did an in-depth research and brought on board every aspect that captured the market concerns. We came up with enticing content and recipes in order to capture the attention of the populace by offering the much-needed solutions. We wanted to offer unique, informative and a more relevant content.
To keep the audience engaged, our web developers in collaboration with Nestle team are focusing on making the 2018 content revolve around the consumers online search behaviour and bridge the content gap between the consumers content needs and what is already available in the market.
