Opel is a 100+ years old company that’s present in more than 50 countries around the globe,
and in order to be present in so many diversified countries, a localized tailored experience
for each is a must, that’s why we suggested them to localize their website with the Arabic
content to be more segmented for the middle east culture, as a recent study* showed that
more than 75% of the customers would easily choose a product that is marketed and developed
in their own language over a generic alternative of similar quality.