Raise awareness on the motor show and generate traffic to the exhibition.
Enable Automech-Formula to explore the digital medium for the first time in the history of the motor show and prove its effectiveness.
The website had more than 700,000 visits and 2,800,000 page views, Facebook page fan base jumped from a couple of thousands to almost 100,000 during the 2014 version.
Our decision to put our Chevrolet OLA banners on Automech website during the Automech auto show has proved to be a prosperous decision. Our banners have performed above expectations in terms of a far above average CTR (1.6%) and a high conversion rate from clicks to leads (0.08%); delivering the highest number of leads across all the other platforms that we were present on at the time. The website attracted the exact target group that were ready to convert into leads!”
Digital Marketing Manager - General Motors Egypt
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