AUTOMECH-FORMULA 2014, the Cairo International Motor Show, is the premier and the most prestigious event for the automotive industries, the show is the only automotive event in Egypt approved by UFI & OICA. AUTOMECH-FORMULA was born with deep roots in the market based on the accumulative experience history of 20 consecutive versions since 1994.

Automech Formula Website

Raise awareness on the motor show and generate traffic to the exhibition.

Automech Formula Mobile Website

Enable Automech-Formula to explore the digital medium for the first time in the history of the motor show and prove its effectiveness.

Automech Formula Responsive Website

The website had more than 700,000 visits and 2,800,000 page views, Facebook page fan base jumped from a couple of thousands to almost 100,000 during the 2014 version.

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